Sponsored by 

This award recognises food and drink based businesses, caterers and retailers, products or services that have demonstrated a strong commitment to developing, incorporating and promoting good nutrition and healthy eating qualities into its product or services. Open to products, services or initiatives developed during 2009/2010.

What the Judges will be looking for:

Local food and drink products, caterers, retailers,  services or initiatives that can demonstrate a commitment to healthy eating through new product development or reformulation of existing product/s; a marketing campaign supporting healthier eating choices or by introducing a healthy eating culture into its business or establishment.
The product, service or business development process will also be assessed for innovation, meeting market need, evidence of health benefits, ongoing product, staff training, service or business potential and overall impact in relation to healthy living.

Documentation required:

• Describe your business/ organisation and how you have demonstrated a commitment to good nutrition and promotion of healthy living (one side of A4 maximum).
• Evidence of the health benefits of your product including nutritional criteria where appropriate (e.g. by lowering fat / salt / sugar content, increasing fruit /vegetable intake or by addressing particular dietary needs, e.g. organic, free-range, allergies), how you have communicated these to your customers / consumers (e.g. packaging, labelling, marketing) and evidence of initial market success.  3 pages of A4 maximum.
• Brief details of relevant product samples, where applicable. Do NOT send these samples with this entry form; you will be contacted for samples for judging in August.
• A maximum of 4 pages of A4 may be submitted as supporting documentation.